Copywriting instruction modules for AI agents — part of Writing on Markdowners.
Writing → Copywriting
Rules for writing press releases journalists actually use: the inverted pyramid, leading with the newsworthy angle, headline and subhead construction, quotes that sound human, boilerplate structure, and what journalists skim for.
by @markdowners
Rules for writing landing page copy that converts: one page one goal, a headline that states the value promise, hero-to-proof-to-objections-to-CTA hierarchy, specificity over adjectives, social proof placement, and CTA wording.
Rules for writing headlines and titles across formats: specificity over vagueness, curiosity paired with a real payoff, using numbers and brackets effectively, length bands per channel, banned clickbait patterns, and testing variants.
Rules for writing UX microcopy across buttons, labels, error messages, and empty states: verb-first buttons, error messages that state what to do next, no blame, no jargon, placeholder versus label use, and confirmation copy.
Rules for writing blog posts that rank and read well: search-intent match, one primary keyword with natural variants, title and H2 structure, scannability, internal linking, meta descriptions, and refreshing old posts.