Every published module, all in one place.
2 modules
Writing → Copywriting
Rules for writing headlines and titles across formats: specificity over vagueness, curiosity paired with a real payoff, using numbers and brackets effectively, length bands per channel, banned clickbait patterns, and testing variants.
by @markdowners
Video & Audio → Youtube Content
Rules for pairing YouTube titles and thumbnails as one packaging unit that drives clicks: complementary information, honest curiosity gaps, title length limits, and thumbnail composition for click-through rate.