Writing

Writing → Copywriting

Rules for writing press releases journalists actually use: the inverted pyramid, leading with the newsworthy angle, headline and subhead construction, quotes that sound human, boilerplate structure, and what journalists skim for.

by @markdowners

Writing → Copywriting

Rules for writing landing page copy that converts: one page one goal, a headline that states the value promise, hero-to-proof-to-objections-to-CTA hierarchy, specificity over adjectives, social proof placement, and CTA wording.

by @markdowners

Writing → Resumes Cover Letters

Rules for writing a cover letter that earns its place: 250-350 word limit, a company-specific hook, evidence over restatement, a direct close, and honest handling of gaps or career changes.

by @markdowners

Writing → Copywriting

Rules for writing headlines and titles across formats: specificity over vagueness, curiosity paired with a real payoff, using numbers and brackets effectively, length bands per channel, banned clickbait patterns, and testing variants.

by @markdowners

Writing → Technical Writing

Rules for writing docs, READMEs, and guides that developers actually use: audience-first framing, one idea per sentence, examples over abstraction, structure, terminology consistency, and what to cut.

by @markdowners

Writing → Copywriting

Rules for writing UX microcopy across buttons, labels, error messages, and empty states: verb-first buttons, error messages that state what to do next, no blame, no jargon, placeholder versus label use, and confirmation copy.

by @markdowners

Writing → Resumes Cover Letters

Rules for writing and rewriting a resume that passes ATS screening and reads well to a human: one-page defaults, metric-driven achievement bullets, tailoring to a job description, and what to cut.

by @markdowners

Writing → Storytelling

Rules for writing speeches meant to be heard, not read: short spoken-length sentences, the rule of three, callbacks, opening strong and closing stronger, rhythm and pause marks, and the read-aloud test.

by @markdowners

Writing → Tone Of Voice

Rules for defining and applying a consistent brand voice: naming voice traits with do/don't pairs, calibrating formality, keeping consistency across channels, distinguishing voice from tone, and maintaining a banned-phrases list.

by @markdowners

Writing → Editing Proofreading

Rules for editing and proofreading any draft: a structure-to-clarity-to-line-to-proof pass order, cutting 10-20% of length, catching passive voice and filler words, consistency checks, and preserving the author's voice.

by @markdowners

Writing → Copywriting

Rules for writing blog posts that rank and read well: search-intent match, one primary keyword with natural variants, title and H2 structure, scannability, internal linking, meta descriptions, and refreshing old posts.

by @markdowners

Writing → Storytelling

Rules for narrative structure in any written piece: stakes before detail, concrete specifics over abstraction, one protagonist, conflict as the engine, show-then-tell, and how to find the story in dry material like case studies and data.

by @markdowners