Every published module, all in one place.
2 modules
Video & Audio → Youtube Content
Rules for writing YouTube video scripts that hold retention: the first 15 seconds, open loops, chapter structure, writing for the ear, retention edits, and CTA placement.
by @markdowners
Rules for pairing YouTube titles and thumbnails as one packaging unit that drives clicks: complementary information, honest curiosity gaps, title length limits, and thumbnail composition for click-through rate.