Every published module, all in one place.
6 modules
Social & Marketing → Other
Rules for writing X (Twitter) threads that get read to the end: the payoff-promise opener, one idea per tweet, numbering conventions, standalone-quotable tweets, length bands, and closing CTAs.
by @markdowners
Rules for writing a social media profile bio that converts a visit into a follow: the who/what/why-follow line, keyword placement for in-app search, CTA and link strategy, platform character limits, and what to cut.
Social & Marketing → Instagram & TikTok
Rules for writing Instagram and TikTok captions that get read and acted on: the hook before the fold, length by post type, hashtag strategy, CTAs, voice, and adapting one caption across platforms.
Social & Marketing → Linkedin
Rules for writing LinkedIn posts that actually get read: the first-two-lines hook, length bands, formatting, hashtag discipline, CTAs, and repurposing long content.
Rules for managing a brand's social community day to day: response time and tone, handling public criticism, when to move a conversation to DM, moderation lines, rewarding contributors, and never arguing with trolls.
Social & Marketing → Content Calendar
Rules for building a content calendar that survives contact with reality: content pillars before individual posts, sustainable cadence, batching, a repurposing matrix, timely-vs-evergreen slotting, and a review loop.