Every published module, all in one place.
View the Social & Marketing category page
11 modules
Social & Marketing → Linkedin
Rules for writing LinkedIn posts that actually get read: the first-two-lines hook, length bands, formatting, hashtag discipline, CTAs, and repurposing long content.
by @markdowners
Social & Marketing → Ads Copy
Rules for writing paid ad copy that converts across Facebook, Google, and other placements: one promise per ad, benefit before feature, message match to the landing page, compliance basics, and single-variable testing.
Social & Marketing → Other
Rules for managing a brand's social community day to day: response time and tone, handling public criticism, when to move a conversation to DM, moderation lines, rewarding contributors, and never arguing with trolls.
Social & Marketing → Content Calendar
Rules for building a content calendar that survives contact with reality: content pillars before individual posts, sustainable cadence, batching, a repurposing matrix, timely-vs-evergreen slotting, and a review loop.
Social & Marketing → Newsletters
Rules for writing an automated welcome email sequence that earns future opens: sending the first email immediately, delivering the promised thing right away, one job per email, a deliver-story-value-ask arc, timing gaps between sends, and when to stop.
Rules for writing X (Twitter) threads that get read to the end: the payoff-promise opener, one idea per tweet, numbering conventions, standalone-quotable tweets, length bands, and closing CTAs.
Social & Marketing → Instagram & TikTok
Rules for writing Instagram and TikTok captions that get read and acted on: the hook before the fold, length by post type, hashtag strategy, CTAs, voice, and adapting one caption across platforms.
Rules for making TikTok and Reels videos that hold attention: the first-second hook, native-feel pacing, pattern interrupts, text overlays, trend use, loopability, and caption discipline.
Rules for writing email newsletters that get opened and read: subject line discipline, preview text, one job per email, scannable structure, send rhythm, and what makes people archive on sight.
Rules for optimizing a LinkedIn profile as a standing asset, distinct from post writing: the headline formula beyond job title, an About section written as narrative, keyword placement for recruiter search, the Featured section, and experience bullets.
Rules for writing a social media profile bio that converts a visit into a follow: the who/what/why-follow line, keyword placement for in-app search, CTA and link strategy, platform character limits, and what to cut.